Industry data is the best data to use when benchmarking your outbound voice and messaging contact rates, so we created The Contact Rate Index to help business-to-consumer organizations understand how they stack up against other companies and verticals.
Communications Market Trends
The Communications Market will experience significant growth over the next decade fueled by AI and consumer, regulatory, and competitive pressures on core communication infrastructure and adjacent vertical markets.
$88.7B
The market for secure mobile communications is expected to grow rapidly from $14.5B in 2022 to $88.7B in 2032.
- Persistence Market Research
+200%
Global Business Messaging usage in 2023 was almost double that of the next channel (email), and almost three-times greater than voice.
- MobileSquared
27.5% CAGR
Communication Platform-as-a-Service (CPaaS) Market Size to Reach USD 130.8 Billion by 2032 with 27.5% CAGR.
- Acumen Research
$11B
AI is poised to generate nearly $11 billion annually for telecom companies by 2025.
- Tractica
$78B
Global Business Messaging spending will exceed $78B worldwide by 2028. Growth in North America will largely be driven by RCS.
- Markets and Markets
3.5T
3.5 trillion business A2P (Application-to-Person) messages were delivered in the US in 2023, a 40% increase since 2019.
- Juniper Research
Learn about 5 Key Omni-channel Communication Strategies that Can Raise your Contact Rates by 40%+
87% of unidentified calls and messages go unanswered or replied to because consumers are annoyed with and/or afraid of spam, robocalls, and SMS phishing campaigns.
Download our latest whitepaper to learn about these topics and more:
Business-to-consumer (B2C) organizations depend on reliable outreach to prospects or existing customers.
Small changes in the percentage of calls answered and messages received, read and responded to mean the difference between profit and loss.
Regulatory complexities and compliance with STIR/SHAKEN protocols and call attestation.
Effective strategies and tactics to increase answer / reply rates are essential for these organizations.
Next-gen solutions such as Branded Calling and RCS can significantly drive customer engagement, first-time contact rates and conversion.
Get our whitepaper
Team
Gavin Macomber
Managing Partner
Gavin has 25+ years of entrepreneurial and corporate marketing, business development and strategy consulting experience, building innovative brands, products and solutions for early-stage companies to billion-dollar brands (Cloudli, First Orion, Vonage, Intuit).
Co-founder, COO & Head of Strategy
Chris has more than 25 years of hands-on experience across corporate leadership, operations, strategy, product marketing and management in the communications and infrastructure software markets (Cloudli, Commvault, ConnectMeVoice).
Chris van Wagoner
Co-founder, Head of Product & CX
Craig has 20+ years experience with product
development, CX and strategy execution working with companies across the US, Canada and South Africa with a focus on the communications, media and tech sector (Cloudli / TalkNText, Kidoodle.TV, Shuffle).
Craig Collett
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